Friday, April 20, 2012

vu experts - Three Fresh Solved Quizzes of MKT501

Assalam o Alaikum......


Please Correct me if you find any mistake...........


Among the various elements, the brand name, belongs to which of the following?

 

Core product

Actual product

Augmented product 

Specialty product

 

 

Which one of the following BEST describes the human need?

 

Food

French-fries

Burger

Pizza

 

 

Which of the following is Not a component of a marketing plan?

 

Marketing advantages

Environmental analysis

Executive summary

Marketing implementation

 

 

Which of the following is NOT a force in the macro environment?

 

Cultural

Political

Economic

Supplier

 

 

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?

 

Customer complaints database

Exit interviews

Web and telephone information hotlines

Business Analysis

 

 

Aggressive selling is a characteristic of which of the following concept of marketing?

 

Production concept

Marketing concept

Selling concept

Product concept

 

 

In the _____, the firm faces a trade-off between high market share and high current profit.

 

Introduction stage

Growth stage

Maturity stage

Decline stage

 

 

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

 

Marketing mix

Promotion mix

Offering mix

Product mix

 

 

Which of the following is NOT a purpose of a marketing plan?

 

It specifies how resources are to be allocated

It co-ordinates marketing and production activities

It assigns responsibilities, tasks and timing

It assists in management control



Tight cost control is associated with which of the following strategy? 

 

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

 

 

Which of the following is NOT an external source of idea generation?  

 

Top management

Competitors

Suppliers

Customers

 

 

Which of the following is NOT a type of vertical integration? 

 

Unbalanced vertical integration

Balanced vertical integration

Forward vertical integration

Backward vertical integration

 

 

Which of the following represent the companies which prefer to follow rather than challenge? 

 

Market challenger

Market follower

Market nicher

Market leader

 

 

Financial summary of a marketing plan includes all EXCEPT: 

 

Pro-forma income statement

Month-by-month agenda

Breakeven analysis

Assumptions

 

 

Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? 

 

Product 

Price

Promotion

Place

 

 

All of the following are the examples of unsought goods EXCEPT: 

 

Course books

Encyclopedia

Funeral plots

Insurance policy

 

 

Identify which of the following is an aggressive strategy. 

 

Intensification

Diversification

Harvesting

Vertical integration

 

 

Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. 

 

Material and parts

Consumer products

Industrial products

Capital items

 

 

Buying and selling of mass consumer goods and services comes under which of the following markets? 

 

Business markets

Global markets

Consumer markets

Government markets



Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?

Distribution
Promotion
Pricing
Product

 

 

Which of the following is NOT a part of financial summary?

Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis

 

 

Identify which of the following is an aggressive strategy.

Intensification
Diversification
Harvesting
Vertical integration

 

 

Which of the following is the period when sales fall off and profits drop?

Introduction
Growth
Maturity
Decline

 

 

Among the various elements, the brand name, belongs to which of the following?

Core product
Actual product
Augmented product
Specialty product

 

 

All of the following are the examples of unsought goods EXCEPT:

Course books
Encyclopedia
Funeral plots
Insurance policy

 

 

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?

Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis

 

 

A product is showing rapidly rising sales and profits are also high. Identify the product is at:

Introduction stage
Growth stage
Maturity stage
Decline stage

 

 

Which of the following is usually the target of a market challenger?

Market nicher
Market leader
Market follower
Market segment

 

 

Which of the following is NOT a type of vertical integration?

Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration

 

 

    

 

   

 

 

 

  

--
Regards,
 
Shahzad Sadiq
BBA(Hons)
5th Semester
 
...~*Virtual University Of Pakistan*~...

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