ABC Enterprises started their operations in beverages industry during 2005. Keeping in view the preferences and needs of their customers company introduced different products and expensed out lot of budgeted amount in R&D department. Despite the huge amount of expense in R&D some conflicts appeared between marketing and operations departments regarding the life cycle of their products. The proposals of experts from both departments were on contradictory ends. So, it was decided that under the direct supervision of CEO, a team of experts from both departments will be made to come up to a single approved opinion regarding the product life cycle (PLC).
You being an operation manager suggest the company regarding the following issue:
Requirement:
Is it beneficial for the company that the PLC of their products becoming longer or shorter? Give reasons why or why not?
is this shorter/larger PLC is about produt's duration in market or products manufacturing duration? --
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