Re: (Attock VU Group) hi

product's manufacturing duration

On Wed, Nov 16, 2011 at 6:16 PM, mc100202423 Marrium Chaudhary
<mc100202423@vu.edu.pk> wrote:
> its very confusing question yaar. plz help me and take out me from this
> question.
>
> ABC Enterprises started their operations in beverages industry during 2005.
> Keeping in view the preferences and needs of their customers company
> introduced different products and expensed out lot of budgeted amount in R&D
> department. Despite the huge amount of expense in R&D some conflicts
> appeared between marketing and operations departments regarding the life
> cycle of their products. The proposals of experts from both departments were
> on contradictory ends. So, it was decided that under the direct supervision
> of CEO, a team of experts from both departments will be made to come up to a
> single approved opinion regarding the product life cycle (PLC).
>
> You being an operation manager suggest the company regarding the following
> issue:
>
>
>
> Requirement:
>
> Is it beneficial for the company that the PLC of their products becoming
> longer or shorter? Give reasons why or why not?
>
> is this shorter/larger PLC is about  produt's duration in market or products
> manufacturing duration?
>
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