Please Provide me the Following Assingment Solution
SEMESTER SPRING 2012
Advertising & Promotion (MKT621)
Assignment No. 02
Due Date: June 13, 2012 Marks: 25
Assignment:
Learning objectives:
· Characteristics of Pull and Push Strategies
· Comparison of Pull and Push promotional strategies
· The role of Promotion strategy (Pull & Push) to increase the sales volume
Learning outcome:
By completing this assignment, the students will be able to:
· Understand how demand is created by using Push and Pull strategies
· Understand the implementation of Push and Pull strategies (when to use)
· Identify what do these strategies achieve?
Turkian international is one of the leading producer, manufacturer and
distributor of the Colored
Marble stones. These Marble stones are used for the construction and
the decoration of the buildings/
villas. Turkian was established in 2005, it is located in the south
industrial area of Turkey. Turkian is an
architectural oriented company with the vision to give traditional and
classical look to the buildings with
colored marble stones.
Initially, Turkian has started its operations in Middle East and in
Asia Pacific. It has developed very
strong distribution network in both regions. Keeping in view the
demand of its products, Turkian has
decided to spread its operations in US and in UK. In 2010, Turkian has
established distribution channels
in the 10 countries of US and UK including USA, Argentina, Brazil,
Mexico, Scotland, Poland and
Germany.
Current Marketing Strategy of Turkian
Turkian is using aggressive strategy to strengthen its distribution
network around the globe in order to
provide the products to the customers. The company is expanding its
distribution network in emerging
market of Asia; covering the countries like China, India, Pakistan,
Hong Kong, Singapore Thailand and
Malaysia. Since the inauguration, Turkian has established it operation
more than 40 countries of the
world (including US, UK, and Asia). The company is working on the
project to expand its distribution
network in African continent which is expected to be completed this
year in December.
Six months later, in 2013 Turkian has to face the challenging market
competition in the world due to the
largest distribution network of Colored Marble stones. Keeping in view
the rigorous competition in the
market; Turkian has planned to create the demand of its products by
using interactive media. Turkian
intends to create the awareness of its products to the customers worldwide.
Requirements:
1. According to the above case which sales promotion strategy (push or
pull) is currently using by
Turkian and Why? 10 marks
2. What sales promotion strategy (push or pull) you would suggest to
Turkian in 2013 to compete in the
competitive global market and Why? 15 marks
Instructions:
Please read the following instructions carefully before preparing the
assignment solution:
· Solution should be to the point
· Copied material will be marked zero
· Irrelevant material in solution is not allowed
Note:
Only in the case of Assignment, 24 hours extra / grace period after
the due date is
usually available to overcome uploading difficulties which may be
faced by the students
on last date. This extra time should only be used to meet the
emergencies and above
mentioned due dates should always be treated as final to avoid any
inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the
assignment solution.
Deadline:
· Make sure that you upload the solution file before the due date. No assignment
will be accepted through e-mail once the solution has been uploaded by the
instructor.
Formatting guidelines:
· Use the font style "Times New Roman"/ "Arial" and font size "12".
· It is advised to compose your document in MS-Word 2003.
· Use black and blue font colors only.
Solution guidelines:
· Every student will work individually and has to write in the form of
an analytical
assignment.
· Give the answer according to question.
· For acquiring the relevant knowledge don't rely only on handouts but watch the
video lectures and use other reference books also.
Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0) if:
· It has been submitted after due date
· The file you uploaded does not open or is corrupt
· It is in any format other than .doc (MS. Word)
It is cheated or copied from other students, internet, books, journals etc…
Important Note for those courses where calculations and graphs are
required.
· Calculate to the point where calculation is being required. NO need
to write irrelevant
material or extra interpretation.
· Draw diagrams by yourself. Do NOT copy from any source. NO need to
write irrelevant
material.
On 6/3/12, mc090400643 Muhammad Sarim <mc090400643@vu.edu.pk> wrote:
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