Assalamu Alaykum Warahmatullahi WaBarakatuhu,
"Outside-in" perspective focus on which of following philosophies?
Select correct option:
Product
Satisfaction
Sales
Promotion
Marketers are interested in the roles and influence of the husband, wife and children on the purchase of different products and services. Which one of the following segment is being studied by the marketer?
Select correct option:
Family
Social class
Opinion leader
Reference group
Mr. A retains complete ownership of all members of its distribution channel. Mr. A channel would be best described as which of the following VMS?
Select correct option:
Corporate
Contractual
Conventional
Administered
Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing?
Select correct option:
Market segmentation, market positioning, and target marketing
Market segmentation, target marketing, and market positioning
Market alignment, market segmentation, and market positioning
Market recognition, market preference, and market insistence
The marketing information system is not limited to use by the company it serves. It may also provide information to which of the following?
Select correct option:
The government
External partners
Various publics
Competitors
Sampling requires the answer to three questions. Which of the following is an inappropriate one?
Select correct option:
Who is to be sampled (what sampling unit)?
How many people should be surveyed (what sample size)?
Why should they be sampled (justification)?
How should the people be chosen (what sampling method)?
Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts?
Select correct option:
Marketing concept
Societal marketing concept
Product concept
Production concept
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Select correct option:
Intranets
Extranets
Internet
Bytes
Which of the following is a physical, concrete product that you can touch?
Select correct option:
A service
A good
An idea
A philosophy
The fact that organizational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs. This situation shows which of the following demands?
Select correct option:
Joint
Derived
Inelastic
More fluctuating
Which one of the following stage is NOT a part of buyer's black box?
Select correct option:
Brand choice
Product choice
Need recognition
Dealer choice
All of the following are the stages involved in the consumer adoption process EXCEPT:
Select correct option:
Desire
Awareness
Interest
Trial
The environment that is made up of institutions and other forces affecting society's basic values, perceptions, preferences and behaviors shows which of the following environment?
Select correct option:
Cultural environment
Fictitious environment
Natural environment
Political environment
At the very least, which of the following identifies the product or brand that might also describe several things about the product?
Select correct option:
Label
Style
Package
Brand
If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?
Select correct option:
Demand-oriented
Cost-oriented
Experience curve
Competition-oriented
When encoding the message, the source should use signs (words and symbols). What must be in these signs?
Select correct option:
New and exciting meanings
Different meanings to different people
Meanings understandable by the target market
Broad interpretations of signs
The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts?
Select correct option:
Copy
Storyboard
Layout
Script
The phase in the selling process in which the salesperson gathers as much information about the prospective client before the sales call refers to which one of the following options?
Select correct option:
Reproach
Approach
Prospecting
Qualifying
According to Philip Kotler how many marketing management philosophies are there?
Select correct option:
Three
Four
Five
Six
Which of the following are those products purchased for further processing or for use in conducting a business?
Select correct option:
Unsought products
Specialty products
Shopping products
Industrial products
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