Re: :::|| VU Askari ||::: MGT301- answer these plz

Thank U so much Avais.

 

 

On Fri, Mar 5, 2010 at 5:03 AM, mc090405711 Muhammad Avais <mc090405711@vu.edu.pk> wrote:

 Marketers need to position their brands clearly in target customers' minds. They can position brands at any of three levels. At the lowest level, they can position the brand on which of the following basis?

        ► Interactive marketing

       ► Internal marketing

       ► Product attributes

       ► Added service

Question No: 17    ( Marks: 1 )    - Please choose one

 Which one of the following statement about price changes is TRUE?

        ► Large-market share brands are hurt more by price changes than smaller companies

       ► Temporary retail price reductions substantially decrease store traffic

       ► Brand equity is unaffected by frequent price changes

       ► Price changes for high-quality brands affect private label brands and weaker brands disproportionately

Question No: 20    ( Marks: 1 )    - Please choose one

 What is the goal of integrated supply chain management?

        ► Minimize distribution cost

       ► Increase services with minimal cost

       ► Harmonize all of the company's logistics decisions

       ► Reduce conflict among channel members

Question No: 22    ( Marks: 1 )    - Please choose one

 People tend to view promotion from many points. Which one of the following alternatives is MOST accurate?

       ► Promotion costs cause product costs to be higher

       ► Promotion activities make up the bulk of marketing

       ► Promotion communicates and facilitates exchanges

       ► Promotion should be directed toward numerous audiences

 

Question No: 23    ( Marks: 1 )    - Please choose one

 In the Gillette advertisement that claims "Gillette, the best a man can get," What Gillette is showing in this statement?

       ► Receiver

       ► Transmitter

       ► Decoder

       ► Source

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Mehreen Humayun
DL Student, 1st Semester.
MBA.

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